īy 2019, the service had over 150 million active users monthly. That month, it was reported that the service had begun to restructure its leadership to have separate executives for its ad-supported and premium services, and, aided by new funding from Star US Holdings, planned to increase its production of premium original content to better-compete with Amazon and Netflix, amidst concerns that the service was beginning to haemorrhage cash. In September 2018, Hotstar CEO Ajit Mohan left to become the vice-president and managing director of Facebook India. In May 2018, it was reported that the service had 75–100 million active users per-month. By July 2017, Hotstar's apps had reached 300 million downloads, and it was reported as being the top video streaming app in the country. While services of US origin such as Amazon Prime Video and Netflix saw some growth in the Indian market, Hotstar has remained the dominant streaming service. The 2016 launch of the LTE-only wireless carrier Jio spurred the growth of mobile broadband in India, and was credited in turn for having bolstered the growth of streaming video in the country. The service launched alongside a new deal to carry HBO content uncut on the platform, with its introduction coinciding with the season 6 premiere of Game of Thrones. In April 2016, Hotstar launched a subscription tier primarily oriented towards international content and the possibility of premium sports content. Hotstar generated at least 345 million views throughout the 2015 Cricket World Cup, and approximately over 200 million views during the 2015 Indian Premier League season. He estimated that by 2020, the service could account for nearly a quarter of Star's annual revenue. Star CEO Sanjay Gupta felt that there " many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube", and explained that the service would appeal most prominently to the growing young adult demographic, and feature "very targeted" advertising. The ad-supported service initially featured a library of over 35,000 hours of content in seven regional languages, as well as live streaming coverage of sports such as football and kabaddi, and cricket on a delay. Star India officially launched Hotstar on 11 February 2015 after fifteen months of development, coinciding with the 2015 Cricket World Cup and upcoming 2015 Indian Premier League (for which Star had acquired the streaming rights). version of Hotstar in November 2021, in favor of adding its content to the domestic Hulu and ESPN+ services instead. In 2021, Disney announced that it would discontinue the U.S. In Singapore, Canada, and the United Kingdom, Hotstar operates as a streaming service targeting overseas Indians, focusing on Disney Star's domestic entertainment and sports content Disney+ operates as a standalone service in these markets. Disney+ Hotstar is also expected to launch in Vietnam in the end of 2022. Outside of India, the Disney+ Hotstar service also operates in Indonesia, Malaysia, and Thailand, which similarly combines entertainment content licensed from local, third-party studios, with the larger Disney+ library.
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The co-branded service added Disney+ original programming, and films and television series from its main content brands of Walt Disney Studios, Pixar, Marvel Studios, Lucasfilm, and National Geographic alongside the domestic and third-party content already carried on the platform.
Amid the significant growth of mobile broadband in India, Hotstar quickly became the dominant streaming service in the country.įollowing the acquisition of Star India's parent company 21st Century Fox by Disney in 2019, Hotstar was integrated with the company's new global streaming brand Disney+ as 'Disney+ Hotstar' in April 2020. The brand was first introduced as Hotstar for a streaming service carrying content from Disney Star's local networks, including films, television series, live sports, and original programming, as well as featuring content licensed from third-parties such as HBO and Showtime among others. Disney+ Hotstar (also known as Hotstar ) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both divisions of The Walt Disney Company.
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